April 24th

What does “flagship beer” mean? For brewers, is it a beer they are proud of, the first beer made or is it based on sales and marketing? For drinkers, does it mean a beer that is good, not great, but with a general mass appeal? These are some of the thoughts that are bouncing around my noggin as I have a St. Ambroise Pale Ale, the flagship beer of McAuslan (also, why are most flagship beers a pale ale?).

The pale ale is pretty decent: caramel nuttiness and a moderate pine bitterness. A little sweeter and not quite as much oomph as the Mill Street Tankhouse, but that is the closest comparison. As a flagship beer, it is good but obviously not the best thing McAuslan brews.

St. Ambroise Pale Ale on Ratebeer

Today: 341. Year-to-date: 91.75L.


One response to “April 24th

  1. You would be hard pressed to find a better beer when they first launched this though(odviously there was just harder to find). I lived in Montreal when this and Unibroue were the only good things to drink….except for dieu du ciel being right up the road. In Ontario there were some decent beers but not nearly the selection there is now.

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